- Customer validation / feedback
- Hair on Fire factor. Is this idea a nice to have or a must have, for its target market?
- Access to Market. Do I have connections to this market that will make finding my first customers easy?
- Day 1 Revenue. Will this thing potentially make money from day 1 or will it be a slow burn towards commercialization?
- Revenue Scalability. How big is the market? Even if I totally smash it, is revenue potential limited in some way?
- Defensibility. Will it be easy or hard for copycats to enter this space?
- Lack of Competitors. Is this blue ocean or red ocean territory?
- Personal Passion. Is this idea aligned to something I feel strongly about personally, which will potentially fuel the drive to succeed in this space?
- Unfair advantage. Do I have an “unfair advantage” in this space because of my background or skill set?
- IP Creation. Am I genuinely creating some interesting IP here or is technology not really a factor with this idea? Could be important for the final criteria...
- Acquisition Potential. Not that this is the goal but it makes sense to have some sort of exit strategy. Does success in this space align strongly with the strategy of a big, well known company that might want to buy my product?
- Integrations.Can this product's value & stickiness be increased by integrating it with existing platforms (Social, CRMs, Accounting, Email etc). Integrations provide 1) Distribution 2) higher acquisition chances.
- Potential to create an ecosystem of value?
Desson AriawanProgrammer
